Advisors Promoting Annuities, Beware: CFP Requirements and NAIC Annuity Gross sales Guidelines Differ


What You Have to Know

  • A brand new information printed by the CFP Board highlights key areas the place state-based annuity gross sales guidelines fall in need of the group’s personal fiduciary customary.
  • In circumstances the place CFP Board guidelines are stricter than NAIC guidelines, CFPs should comply with the upper customary of care.
  • CFP Board CEO Kevin Keller says fiduciary obligation is the inspiration of the CFP code and requirements.

A new information printed by the Licensed Monetary Planner Board of Requirements helps monetary professionals examine the necessities of the CFB Board’s inner code of ethics and requirements with annuity gross sales rules adopted by the Nationwide Affiliation of Insurance coverage Commissioners (NAIC).

Particularly, the brand new CFP Board useful resource considers how the group’s personal advisor conduct requirements match up towards the NAIC’s Suitability in Annuity Transactions Mannequin Regulation, which was initially authorized in 2020 within the wake of the adoption of Regulation Greatest Curiosity by the U.S. Securities and Alternate Fee.

The NAIC is the nationwide standard-setting physique for state-based insurance coverage regulators within the U.S., and as of late 2023, greater than 30 states have taken voluntary motion to undertake its framework for the truthful sale and servicing of annuities to retail clients.

The NAIC rule’s conduct requirements are considerably much like these of the SEC’s Reg BI, however they do differ in some vital methods with respect to the CFP Board’s code of ethics and requirements.

As such, the brand new comparability information is designed to assist CFP professionals perceive some vital similarities and variations between the NAIC mannequin regulation and the CFP Board code. It additionally clarifies that, in circumstances the place the CFP requirements set a better bar of conduct than the NAIC mannequin regulation, CFP professionals are obligated to stick to the CFP necessities.

“The inspiration of the CFP code and requirements is its fiduciary obligation,” CFP Board CEO Kevin Keller stated in an announcement accompanying the brand new information. “As this information makes clear, a CFP skilled makes a dedication to CFP Board to behave as a fiduciary and, due to this fact, to behave in the perfect pursuits of the consumer always when offering monetary recommendation.”

NAIC vs. CFP Board Requirements

The brand new in-depth information runs is 13 pages lengthy and features a substantial quantity of textual content evaluating the necessities of the CFP Board code and the NAIC mannequin rules, however as famous in Keller’s announcement, there are 4 major areas of disagreement between the 2 frameworks.

First, the CFP Board code imposes a blanket fiduciary obligation on CFP certificants, whereas the mannequin regulation doesn’t use the fiduciary language and doesn’t characterize a real fiduciary customary. From a sensible standpoint, this implies dwelling as much as the NAIC customary is extra a matter of transparency and disclosure versus a matter of outright permitted and unpermitted conduct.

That’s, the mannequin regulation offers {that a} producer, when making a advice of an annuity, shall act in the perfect curiosity of the patron below the circumstances identified on the time the advice is made, with out inserting the producer’s or the insurer’s monetary curiosity forward of the patron’s curiosity.

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