When the pandemic was raging in June 2020, with a unstable inventory market, monetary advisor Dewey Steffen launched the “What Dewey Do?” podcast.
It was to assist his purchasers at Nice Lakes Wealth — the place he’s founder, CEO and chief funding officer — and others locally navigate financially and in any other case.
Up to now, the hit present has scored greater than 2.5 million social media views.
Who’s listening? Who’s viewing? Primarily a youthful viewers, Steffen instructed ThinkAdvisor in a current interview. The present’s subjects have included ChatGPT, the hashish trade and cryptocurrency.
“After we began, [the podcast] … was geared towards our purchasers and potential purchasers,” he mentioned. “Then we realized that the purchasers, and older people typically, weren’t listening to podcasts. However for Gen Z’s and millennials, it’s completely their factor.”
Interview friends have included Kevin O’Leary of “Shark Tank” fame and Jan VanEck, CEO of VanEck funding administration, in addition to celebrities like swimmer Peter Vanderkaay, a four-time Olympic medalist.
Within the lighthearted biweekly podcast, Steffen delves into monetary subjects with an easy-to-understand method.
“It establishes us as an professional within the trade,” he mentioned within the interview, “and permits [potential prospects] to view us as related, established {and professional}.”
Concentrating on “the rising prosperous,” Steffen says, the agency oversees a mixed $220 million of property underneath administration and property underneath advisement, together with his Nice Lakes Personal Wealth, which targets purchasers with $2.5 million and above in investable property.
Steffen, 52, with 28 years of funding administration expertise, supplies a dozen portfolio fashions — eight conventional methods and 4 customized fashions — from “super-safe” to “super-aggressive,” he famous.
Within the current telephone interview with Steffen, who was talking from Northville, he provides his view on a doable recession and names the asset class that’s “king” proper now. Listed here are highlights of our dialog:
THINKADVISOR: Why is your podcast “What Dewey Do?” so fashionable with youthful folks?
DEWEY STEFFEN: After we began, it wasn’t geared to the youthful listener or viewer; it was geared towards our purchasers and potential purchasers locally.
Then we realized that the purchasers, and older people typically, weren’t listening to podcasts. However for the Gen Z’s and millennials, it’s completely their factor.
So we’ve advanced: We now promote the podcast on to these generations.
What makes your podcast completely different?
We go into the subjects which are top-of-mind proper now, notably with youthful listeners and viewers.
We did one lately on ChatGPT. We’ve accomplished two or three hashish interviews and two or three on cryptocurrency investing. [Another is] “High 5 Methods to Millionaire Standing by 30.”
What’s the fundamental attraction of “What Dewey Do”?
Most likely, the content material, the manufacturing, the promotion, the eagerness behind it.
It’s a labor of affection to offer again to the group.
Please describe the present.
Initially, it was simply me being interviewed by a co-host in regards to the matter du jour.
Now we’ve got friends on. Now we have episodes with leaders locally [and others] which have a narrative to inform, information to share and recommendation to offer.