Annual competitors gauges client sentiment round Tremendous Bowl adverts
State Farm’s Tremendous Bowl advert, which featured Arnold Schwarzenegger as Agent State Farm, received this yr’s USA TODAY Advert Meter competitors.
Offered by H&R Block, the thirty sixth version of the competitors resulted within the following rankings:
|
Rank
|
Advertiser
|
Advert title
|
Rating
|
|---|---|---|---|
|
1
|
State Farm
|
“Like a Good Neighbaaa”
|
6.68
|
|
2
|
Dunkin’
|
“The DunKings”
|
6.52
|
|
3
|
Kia
|
“Excellent 10 | The Kia EV9”
|
6.36
|
|
4
|
Uber Eats
|
“Value Remembering”
|
6.26
|
|
5
|
NFL
|
“Born to Play”
|
6.23
|
State Farm’s business was declared the winner, having garnered the very best common score.
In case you missed it, right here is the pseudo-action movie:
Kelly Andresen, president of USA TODAY nationwide gross sales at mum or dad agency Gannett, mentioned in a launch: “For 36 years, USA TODAY Advert Meter continues to be the main platform to gauge client sentiment round Tremendous Bowl commercials.
“Congratulations to State Farm for taking residence the profitable 2024 Advert Meter spot.”
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