Duck Creek hires chief advertising and marketing officer




Duck Creek hires chief advertising and marketing officer | Insurance coverage Enterprise America















Advertising and marketing skilled strikes from Accenture’s Navisite

Duck Creek hires chief marketing officer


Insurance coverage Information

By
Terry Gangcuangco

Duck Creek Applied sciences has introduced in Bindu Crandall to function chief advertising and marketing officer. On this function, Crandall will steer the corporate’s strategic advertising and marketing and branding initiatives, driving its world progress and reinforcing Duck Creek’s place within the property and casualty insurance coverage software program and providers sector.

Crandall brings greater than twenty years of expertise from enterprise expertise corporations, specializing in branding, demand era, thought management, and content material technique. Her profitable monitor report in launching manufacturers and merchandise via revenue-driven advertising and marketing and gross sales methods positions her nicely for the submit.

“I’m thrilled to welcome her to the Duck Creek group and sit up for working along with her to speed up our progress and develop our market management.”

Previous to her Duck Creek appointment, Crandall held the CMO place at Accenture’s Navisite, a digital transformation and IT providers supplier. She additionally hung out as senior vp of selling at Optima Healthcare Options following her stints on the likes of Internap, McKesson, and Cisco predecessor agency Scientific Atlanta.

Commenting on her transfer, the advertising and marketing chief mentioned: “I’m honored and excited to hitch Duck Creek at this pivotal time within the insurance coverage business. Duck Creek is a visionary firm that’s reworking the best way insurers function and serve their clients.

“I’m impressed by the corporate’s tradition, merchandise, and customer-centric strategy. I sit up for collaborating with the gifted Duck Creek group and companions to amplify our model, have interaction our audiences, and drive enterprise outcomes.”

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