EMC Insurance coverage unveils model replace

EMC Insurance coverage has unveiled an replace to its model identification, together with a redesigned emblem, a brand new tagline, and an general refreshed visible identification.

This replace is now stay throughout the firm’s web site and social media platforms and features a new tagline that seemingly challenges the quickly advancing automated panorama of the trade.

The reimagined emblem introduces a contemporary “e” emblem, characterised by its type and shade of blue, which EMC says it selected for its modern, clear aesthetics in addition to its welcoming and heat attraction.

Scott Jean, the president and CEO of EMC, additionally emphasised the brand new tagline, ‘preserving insurance coverage human’, as reflective of the corporate’s core values and method.

“The ‘preserving insurance coverage human’ tagline was chosen as a result of it’s memorable and genuine to who EMC is,” Jean stated.

He additional elaborated on how EMC plans to face out within the trade by leveraging superior know-how and knowledge analytics to reinforce human interactions and providers, a follow he notes is more and more missed by opponents.

EMC additionally defined that the refreshed branding goals to underscore the corporate’s dedication to sustaining its nationwide attain whereas nurturing its native presence and connections. Moreover, it reaffirmed the corporate’s dedication to positively impacting the lives of its policyholders, brokers, staff, and the broader communities it serves.

The model revitalization challenge is reportedly the fruits of over 18 months of analysis and strategic planning, marking the primary main overhaul of EMC’s model identification in practically 1 / 4 of a century.

EMC Insurance coverage Firms ranks inside the high 60 insurance coverage organizations in the USA by internet written premium, boasting over 2,500 staff. Initially established in 1911 to supply staff’ compensation safety in Iowa, EMC has since expanded its operations. At the moment, the corporate delivers a spread of property and casualty insurance coverage services and products throughout the USA, along with underwriting reinsurance contracts on a worldwide scale

What are your ideas on this story? Please be at liberty to share your feedback beneath.