A direct-sales advertising veteran and government coach needs to assist annuity brokers pump their gross sales up.
Brett Blake, the previous managing director of Group Beachbody, has acquired Annuity.com Inc. from Invoice Broich. He has introduced plans to spend $15.7 million to construct a platform that brokers can use to coach and join with retirement savers.
Blake stated the annuity market clearly wants an agent-driven, education-focused web site.
“Research present that lower than 25% of the inhabitants even is aware of what an annuity is,” he stated.
What it means: Annuities are scorching.
Annuity.com: Broich, who began out as an impartial life and annuity producer in Olympia, Washington, shaped the corporate that grew to become Annuity.com in 1992. Initially, the corporate was a discipline advertising group.
When the World Large Net got here to life, Broich scraped up the cash to purchase the Annuity.com area identify.
“It was dangerous, however I knew the longer term was the web,” Broich stated.
Over time, he additionally created SafeMoneyRadio.com, InvitedAuthors.com, RetireVillage.com and SyndicatedColumnists.org. He bought these operations to Blake together with Annuity.com.
Right now, Annuity.com offers an annuity agent listing and a library of articles about annuities