Half of advisers say 2024 might be a robust 12 months for cover gross sales


Almost half (47%) of advisers say they “strongly agree” that 2024 is trying to be a constructive 12 months by way of safety gross sales development.

As compared, it is a 10% improve on final 12 months (39%), which may show a rising adviser confidence in safety.

That is in accordance with the newest survey from iPipeline, which obtained between 200 and 605 adviser responses per query.

Advisers particularly reported development is coming from revenue safety (43%), adopted by essential sickness (23%), and time period assurance (21%).

Stephanie Hydon, director, shopper distribution of iPipeline mentioned: “There does appear to be a rising sense that safety recommendation is altering for the higher and that high quality is beginning to trump amount. The transfer to recommending a better-quality mixture of safety options could possibly be why we’re seeing the expansion of Revenue Safety. Our personal information additionally evidences the continued recognition of multi-benefit plans, which accounted for 46% of recent coverage worth utilized for by our adviser portals final 12 months, up from 42% in 2022.

“Advisers proceed to try to make sure each buyer is correctly protected throughout a number of areas and elevated effectivity in offering recommendation offers them again an important factor, time; Time to correctly have interaction clients and discover the easiest choice for them, which is time nicely spent as the information suggests.”

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Andy Walton, Safety Proposition Director at Mortgage Recommendation Bureau, commented: “In 2023, Mortgage Recommendation Bureau issued over 31,000 revenue safety insurance policies which accounted for greater than 15% of the UK market. Buyer engagement in Revenue Safety stays excessive with over 10,000 insurance policies written in Q1 2024 alone.

“Revenue Safety gross sales haven’t come on the detriment of different essential areas. Now we have seen a continued improve in multi profit (safety portfolio) gross sales with the overwhelming majority of consumers appreciating bespoke recommendation and the flexibility to diversify their dangers. Our partnership with iPipeline has undoubtedly helped our holistic strategy to giving recommendation on this essential space for purchasers.”


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