Life Occurs is working with social media influencers this month, relatively than one celeb spokesperson, to advertise its newest Insure Your Love life insurance coverage consciousness marketing campaign.
Life Occurs started teaming with folks with social media followings in 2023, and that technique helped the group get the life insurance coverage consciousness message into extra nooks than regular, in keeping with Brian Steiner, the group’s new government director.
The influencer-based strategy was particularly efficient at reaching the numerous younger customers who get their monetary providers info through social media, Steiner stated final week in an interview.
“We need to proceed to develop upon that,” Steiner stated.
What it means: If you wish to assist the Insure Your Love marketing campaign this yr, you might need to spend extra time on Instagram. For work.
Life Occurs: Life Occurs is a nonprofit group that helps life, well being and annuity issuers promote life insurance coverage, incapacity insurance coverage, long-term care insurance coverage and general monetary wellness, together with retirement wellness.
It at all times had an in depth relationship with the Nationwide Affiliation of Insurance coverage Monetary Advisors, and it not too long ago mixed with NAIFA. Its 10 full-time staffers now work in NAIFA’s new headquarters workplaces in Arlington, Virginia.