What You Must Know
- Some folks do every thing on-line.
- Some nonetheless verify the mailbox on daily basis.
- Konrad Martin has concepts about what may get prospects to open envelopes now.
I’m at all times searching for new and inventive methods to achieve out to planning prospects.
Just lately, I used to be launched to Konrad Martin.
I’m at a Florida CPA convention as an exhibitor. I’m sitting on the sales space with my colleague Derek Miele, who mentioned, “You should meet my pal Konrad Martin. He’s on the sales space behind us, and he’s unbelievable.”
Derek was proper. In line with Konrad, president of Tech Advisors, an IT assist and cloud administration agency, modern advertising and marketing has been the important thing to development. And he was keen to share his advertising and marketing concepts.
Listed here are 5 inventive methods that Konrad makes use of as a part of his agency’s unsolicited mail and advertising and marketing campaigns.
(After all, earlier than making an attempt these at house, run them by your compliance advisors.)
1. He sends an aspirin.
The message: “Is your present IT firm providing you with a headache?”
2. He sends a field with the agency’s brand to prospects.
He mails it first-class, in order that the field arrives the night time earlier than they’re assembly.
Contents embody his e book and a few details about the corporate.
And he places in a $100,000 chocolate bar with this message: “That is what a prison hack can value your organization.”
The message: “We translate geek discuss into English.”
3. He sends a magnifying glass.
The message: “It’s time to take a more in-depth take a look at your IT challenges.”