The Canadian Vehicle Affiliation (CAA), a federation of eight regional not-for-profit vehicle associations within the nation, has entered a strategic partnership with insurance coverage firm Securian Canada.
By the alliance, CAA has launched a spread of insurance coverage choices for greater than seven million of its members.
Beginning on 1 January 2024, CAA members have gained entry to a set of life and well being and dental insurance coverage merchandise.
These choices include the additional advantage of most popular pricing and are accessible by means of a digital platform, acknowledged the insurance coverage supplier.
Securian Canada additionally stated that the collaboration types a part of its efforts to cater to the affiliation and affinity market by providing new insurance coverage and safety options.
Securian Canada CEO Nigel Branker stated: “We’re proud to be partnering with a trusted family model like CAA to ship progressive insurance coverage options that intention to boost the monetary safety of their members throughout Canada.
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“This partnership provides us the chance to serve extra Canadians and their households with significant monetary safety through a digitally centered mannequin that removes obstacles within the buying journey. We consider this collaboration will make it simpler than ever for CAA members to entry insurance coverage merchandise that match their lives.”
CAA Nationwide president and CEO Tim Shearman stated: “We’re extremely excited to work alongside Securian Canada to increase CAA’s life and well being and dental insurance coverage portfolio.
“Our organisations share values and an unwavering dedication to offering options rooted in real look after our members. Collectively, we’re poised to ship new market-leading merchandise and distinctive member providers, staying true to our dedication to repeatedly search new methods to extend membership worth.”
In early 2023, Canadian Premier Life Insurance coverage Firm and Canadian Premier Normal Insurance coverage Firm (Canadian Premier) finalised the acquisition of Solar Life’s affiliation, affinity and group creditor enterprise.
Upon completion of the deal, Canadian Premier rebranded to Securian Canada.
