SunLife, a part of Phoenix Group, has appointed Victoria Heath as its chief advertising and marketing officer.
Heath joins SunLife as chief advertising and marketing officer from Vanquis Financial institution, bringing over 20 years of strategic advertising and marketing expertise. This contains creating modern buyer propositions, model technique, digital optimisation and driving industrial development.
As well as, she brings monetary service expertise from corporations akin to Esure, Virgin Cash, RBS and Tesco Financial institution.
Mark Screeton, CEO at SunLife, mentioned: “Victoria actually stood out within the recruitment course of, which was run by the Phoenix Group Expertise Acquisition staff and attracted over 120 robust candidates. Her huge expertise within the monetary companies business and customer-focused perspective make her an awesome match for our management staff.”
“I’m thrilled to be becoming a member of SunLife, a model I’ve lengthy admired for his or her model heritage and deep understanding of the over 50s market,” added Heath. “SunLife’s experience and deal with serving buyer wants displays the perfect points of the monetary companies business and the optimistic impression it could actually make on individuals’s lives. That is a kind of alternatives that doesn’t come round too typically, so I can’t wait to satisfy the staff and begin exploring SunLife’s future development by advertising and marketing.”
Firstly of 2024, SunLife introduced a rebrand with a brand new emblem, the newest in its 214-year historical past.
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The in-house staff at SunLife have simplified the emblem with the rebrand, preserving its recognisable fashion and colors, however inserting the title centre stage.
Moreover, the yellow sundown has been misplaced to modernise the model and enhance digital accessibility to match its firm ethos: Easy, Sure, SunLife.
SunLife is part of Phoenix Group, the UK’s largest long-term financial savings and retirement enterprise.
It was the primary firm within the UK to supply life assurance with out a medical, and has for a few years been the UK’s hottest over 50s life insurance coverage supplier, in accordance with the Affiliation of British Insurers.
