Auto insurance coverage buyers – what’s their motivation?

A brand new report by J.D. Energy Insurance coverage Intelligence, produced in collaboration with TransUnion, has revealed customers’ causes for buying round for auto insurance coverage.

In its newest loyalty indicator and buying developments report, J.D. Energy famous: “As the present laborious market cycle started, the main purpose for buying auto insurance coverage cited by customers was they have been ‘simply shopping charges’. This means a ‘passive’ buying expertise and is in line with outcomes previous to the onset of the laborious market.

“Over the subsequent eight quarters, the share of customers citing this as their main purpose for buying dropped from 24.8% to 17.1%. On the similar time, the share of buyers saying ‘my price was too excessive’ elevated from 16.9% to 21.3% and people saying ‘my price just lately elevated (not claim-related)’ elevated from 7.9% to 14.6%, nearly doubling.

“These causes for buying are indicative of a extra ‘lively’ shopper, looking for to modify insurers, slightly than passively worth checking. The current or deliberate buy of a brand new car stays a robust set off to buy insurance coverage, and nearly 8% of customers say they store resulting from receiving a renewal discover.”

The insurance coverage buyer intelligence and buyer expertise advisory firm went on to say: “As price exercise continues by way of 2024, the business ought to count on to see continuous progress within the share of customers citing worth causes as their main set off to buy and will subsequently count on to see extra of those price-sensitive buyers quoting them consequently.”

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