Why do companies wrestle with all of the transferring components of producing gross sales and buyer relations?

David Saric, of Insurance coverage Enterprise, sat down with to Vijay Rengarajan, director of product administration, EZLynx, to talk about why companies wrestle with managing all of the transferring components included in a sale whereas sustaining strong buyer relations and the way EZLynx may help.

Being a dealer or proudly owning an company can include the wrestle of managing each gross sales and buyer relations for a number of causes, in accordance with Vijay Rengarajan (pictured), EZLynx’s director of product administration.

“First, the trade is fiercely aggressive, making it tough for companies to face out and appeal to shoppers, and plenty of of them don’t know the place to begin or what’s going to take advantage of important impression,” he stated.

“Second, insurance coverage merchandise are intricate, they usually require a deep understanding of laws, pointers and threat evaluation which takes time and might overwhelm brokers.”

Moreover, gross sales, advertising and buyer relationship administration also can require strong methods that may be very useful resource intensive.

“Many companies have restricted monetary assets, manpower, and experience to spend money on these initiatives,” Rengarajan added.

What are companies on the lookout for to do enterprise higher?

Having spoken with varied companies through the years, Rengarajan famous how “we all know they need simplified gross sales processes and workflows that save time and cut back guide duties. That’s at all times first for any measurement firm.”

Moreover, they’re additionally on the lookout for intuitive, user-friendly technical options to assist them succeed at their job. These embrace:

• Sturdy buyer relationship administration options to trace interactions and tailor companies.
• Efficient lead era instruments to establish and seize potential shoppers.
• Seamless integration with current methods, akin to coverage and company administration methods.
• Insightful analytics and reporting capabilities to trace gross sales efficiency and establish areas for enchancment.

Responding to consumer issues

Heeding the calls of shoppers to create extra seamless, simplified but subtle instruments to reinforce an company’s competencies, EZLynx set to work on a UI replace to its Gross sales Middle.

“The EZLynx Gross sales Middle replace was pushed by our recognition of the essential position efficient lead administration performs in serving to brokers develop their enterprise,” Rengarajan stated.

“By offering extra visibility into the gross sales pipeline and providing tailored instruments for lead administration, we aimed to allow brokers to promote extra successfully and shut extra offers.”

Elsewhere, the EZLynx group wished to leverage cutting-edge processes so brokers may maximize the worth of their company administration system at each stage of the client journey.

1. A contemporary card-based view tailor-made for insurance coverage producers
2. The brand new interface affords ‘drag-and-drop’ performance, enabling seamless development of alternatives by means of the gross sales pipeline
3. Producers can now customise seen knowledge, together with new fields, to refine their gross sales method and supply customized service

EZLynx simplified gross sales phases with fewer standing choices, intuitive colour coding, and up to date terminology to align with producers’ workflow.

The corporate has additionally launched a devoted space to handle ‘not closed’ alternatives, making certain no lead goes to waste and permitting for environment friendly follow-up as X-dates method.

“These updates empower producers with an intuitive platform designed to maximise effectivity and effectiveness in right now’s aggressive insurance coverage market,” Rengarajan stated.

Complementing the prevailing capabilities of the Gross sales Middle

Updating the Gross sales Middle didn’t come on the expense of its core capabilities, however quite, as a complementary extension attuned to the heart beat of companies’ wants.

“The modernization enhancements have been designed to work with current capabilities akin to prospecting/lead import and reporting,” Rengarajan stated.

“Moreover, we’ve got ensured that communication options like texting and electronic mail campaigns inside the Gross sales Middle combine easily with the brand new card view.”

Collaboration options, akin to process era inside the company, proceed to perform successfully alongside the brand new enhancements.

It took 15 months from conceptualization to implementation, together with six months of discovery to grasp person wants, construct a method, and develop a roadmap, adopted by three quarters of product improvement to convey it to market.

This was adopted by an iterative method that delivered updates to the market each quarter.

“This allowed us to collect suggestions from customers and make steady enhancements based mostly on their enter, making certain that the ultimate product met their evolving wants and preferences,” Rengarajan stated.

Study extra about EZLynx and its reimagined UI right here.